Our Team

The means is a company that transforms the places where we work and live – inspiring communities and creating environments where people want to be.

Our work is recognised nationally and internationally and covers economic development and regeneration, business engagement, event management and transport planning.

Please have a look at our team’s profiles below.

Peter Williams


Peter is founder and managing director of The means. Over 30 plus years Peter’s skills and experience have been developed through undertaking a huge variety of consultancy assignments. His focus has consistently been on the issues of local economic development in very diverse settings. He is particularly interested in how the efforts of different sectors can be combined to best regenerative effect, and strengthening the contribution of urban centres in achieving social, economic and environmental goals. Peter has led the company’s work in Wales, London, Singapore, Albania and throughout England. Peter has led the company’s work in Wales, London, Singapore, Albania and throughout England. Peter performed the Chief Executive function of the Better Bankside Business Improvement District (BID) for 20 yrs.

07710 337 594

James Thomas


James is a director of The means. He is an experienced regeneration practitioner with over fifteen years in the sector. He has significant experience of community and business consultation exercises, undertaking socio-economic research, supporting economic and community development initiatives on the ground as well as devising programmes that exploit opportunities for business involvement. He has extensive experience of designing and delivering economic development programmes & regeneration plans, strategies, studies, business planning and evaluation exercises. James has considerable experience in socio-economic profiling, action planning, funding applications and project management, particularly where there is a requirement to harness resources from a range of sectors such as Public (Trans-National, National Government, Local Government), Private and Voluntary.

He has also developed particular expertise in financial & systems management and is experienced in developing policies which meet current regulatory / legislative requirements as well as anticipating new ones.

James manages the practice from The means' Llanelli Office.

07921 691 380

Susie Barlow

Senior Programme Manager

Susie has worked with The means since 2013 and specialises in place management, engagement, BID development and consultancy. She has led on a number of successful BID ballot campaigns, from feasibility through to company set-up and delivery of the program, most recently fulfilling the role of interim Chief Exec for WeAreWaterloo.

Motivated by the challenge of fostering collaboration between stakeholders to achieve shared ambitions, Susie’s recent projects include facilitating two local business groups both on the doorstep of major London development sites. She is also leading a project to engage and support SMEs towards Net Zero Carbon.

Susie has a degree in Corporate Communications which included a semester at The Hague University of Applied Sciences in the Netherlands, she previously worked for the Energy Saving Trust and other environmental non-profit organisations.

07803 503 974

Mandy Jenkins

Project Manager

Mandy is Project Manager at The means and is based within our Welsh team. She has over nine years’ project management experience in the public and private sectors and was most recently South Wales Regional Project Manager for the Welsh Government’s flagship £22million digital inclusion programme. A graduate in European Union Studies from Cardiff University, Mandy is a fluent French and Spanish speaker. She spent several years working for two high profile MEPs where she worked on a number of successful election campaigns. Mandy is currently working with several businesses across south Wales to assist in the development of BIDs.

Louise Abbotts

Project Manager

Lou Abbotts currently splits her time between managing InStreatham Business Improvement District, where she lives and works, and delivering strategic oversight for Be Richmond, the BID for Richmond Town Centre.

With a first-class honours degree in Arts Management from London South Bank University she has devised and delivered a number of high profile projects and events at establishments such as Southbank Centre, Dulwich Picture Gallery, Tate Modern and Theatre503.

She was Business Liaison Manager at innovative South London BID; Better Bankside between 2008-2010 where she spearheaded its first renewal ballot campaign with the ballot attracting a high turnout and a positive result of 82% by number and 86% by rateable value (RV). She has now replicated that success with InStreatham securing a further five-year term for the BID delivering a 45% turnout with 83% voting Yes by Number and 95% by RV. Lou is now supporting the Be Richmond Board and staff team as they move towards a re-ballot in 2022 against one of the most challenging landscapes for High Streets in the 21st Century.

Lou is passionate about culture-led change and aims to be a conduit to allow communities to realise their vision for a better place to call home.

Her focus is on stakeholder engagement, building strong community networks and inclusive place making.

Ifeoma Eseka

Marketing Projects Co-ordinator

Ifeoma oversees the delivery of marketing campaigns on various place management projects. She’s supported the development and renewal of a number of Business Improvement Districts across London, recently Kensington, Fulham, Streatham and Clapham Junction.

In her embedded role at Streatham BID, she has developed B2B and B2C integrated marketing campaigns, managing digital products, automated communications, liaising with media partners, managing CRM as well as the maintenance of existing materials, such as artwork updates, tracking for websites and marketing campaigns to drive visitor acquisition and engagement.

She has also worked on other destination marketing projects, implementing strategic place solutions including the curation and activation of spaces, wayfinding and events planning. As part of her role in the redevelopment of the Selby Centre and Broadwater Farm Estate, Ifeoma was responsible for delivering an inclusive engagement strategy to empower the community to take an active role in shaping the proposals of new homes and a multi-purpose community centre.

Specialisms: Content Strategy & Management, Digital Marketing and other brand communications to help bring places to life.


Kate Poulter

Senior Placemaker

Kate specialises in marketing and communications, delivering strategies to ensure places and organisations thrive as successful destinations. Since joining The means in 2021, Kate has led the development and campaign phase for a new BID centred around Kensington High Street. She has also managed an engagement project in Angel, Islington to inform improvements to Chapel Market following GLA funding.

Prior to joining The Means, Kate spent six years as Head of Marketing at Better Bankside BID, leading communications and shaping programming. In this role, Kate led the development of a place branding project to celebrate the identity of Bankside, delivered a series of high profile cultural projects, developed an economic growth strategy in response to the pandemic, and helped steer the winning renewal ballot campaign in 2019.

Kate has experience working in communications teams within cultural organisations; she spent five years at the Science Museum in London before heading to Australia where she worked at Melbourne Museum and White Night festival. In these roles Kate led branding and creative development projects, managed relationships with corporate funders, exhibition partners, artists, PR and design agencies and managed crisis communications.

Kate’s specialisms include marketing and communications, brand development, community and business engagement, events, BID development and programme management.

Jade Evans, Project Coordinator at The Means

Jade Evans

Project Coordinator

Jade has worked on a number of projects for The means since joining in 2019. She is currently the marketing and events coordinator for Ymlaen Llanelli and Viva Port Talbot BIDs, spearheading a number of initiatives and providing key support in the organisation and running of small- and large-scale events, festivals, and markets. With a first-class honours degree in Journalism from the University of the West of England, she uses her expertise in production, direction and management to bring projects to life, from ambitious town centre regeneration schemes down to BID admin work.

She has also been part of the core teams in the delivery of successful BID renewal ballots in Llanelli, Caernarfon and Bangor, and has produced and analysed surveys for a range of placemaking projects for the Institute of Welsh Affairs and various local authorities.

Specialisms: BIDs, marketing and events, surveys

Recent highlight: Starting up and coordinating Llanelli Monthly Food Market

Red Isaac

Red’s background in theatre, installation, immersive experience, music, film and animation as both a creative practitioner and producer has given her a broad perspective.

She is particularly passionate about the role culture can play in transforming places and empowering communities to tell their own stories. As such she has worked in many aspects of the development and delivery of arts, culture and heritage for places all over the UK including cultural programming, meanwhile project, wayfinding ,place branding, film, animation, artist-led engagement, public art, urban design and heritage trails.

Most recent projects include Cultural Programmer/Producer for We Gather festival Richmond, Creative Producer Twitchy Curtains Digital heritage trail Barry Town and an Arts and Culture Strategy for Gosport.

Red was recently funded by the Arts Council to explore the role technology and storytelling can play in fostering emotional and physical connections to place. Red continues to explore this as a specialism with support of The means.


  • Cultural programming
  • Public realm/wayfinding/urban design
  • Digital Storytelling
  • Place branding and communication