Transforming the Key Industrial Business Area in West Norwood

Project categories: 
Community development
Business Improvement District
Client: 
Station to Station Business Improvement District
Assignment: 

Scoping exercise and creation of a brief for branding the Industrial and Business Area in West Norwood. 

Timescale: 
Spring - Summer 2019
Project Description: 

Covering an area of around 10 hectares, and providing around 50,000 sqm of commercial floor space, the West Norwood Commercial Area is located at the south end of West Norwood town centre and is Lambeth’s largest Key Industrial Business Area.

The area is home to an exceptional mix of light-industrial and creative businesses, many of whom have maintained a long-standing presence locally, such as Mylands (paint manufacturing), Milton Lloyd Limited (fragrance manufacturing), Portico Gallery and Edmund de Waal’s pottery studio. Knowledge and recognition of this distinctive mix is currently limited across the wider community.

The industrial area represents an opportunity for growth, with several well-established owner-occupiers who might be encouraged to invest in their property if there is sufficient demand and incentive.

Station to Station share the council’s aspiration to transform the area to a vibrant and affordable workspace, providing opportunities for local employment and subsequently stimulating our area’s daytime and early evening economy. There may be potential to attract funding from government sources such as the GLA’s Good Growth Fund.

In April 2018, the Area Regeneration Team within Lambeth Council published the ‘West Norwood and Tulse Hill: A Manual for Delivery’ (link to document - West Norwood and Tulse Hill: A Manual for Delivery) This followed extensive economic research in the local area and comprises an economic vision, a health check of the current state of the Commercial Area and a refresh of the 2009 masterplan, with guidance on opportunity and enhancement sites.

The aspirations and vision set out in the Manual for the West Norwood Commercial area is twofold:
1. To support and celebrate the area’s strengths
2. To promote the site’s development as a prominent hub for creative employment, enterprise and industry

As a first step towards this vision, Lambeth Council has allocated £55,000 of funding to be managed by Station to Station to develop a visual identity for the commercial area. The means were commissioned to create a brief for the project and to oversee the procurement process.

Jul.22.2019