Pontypridd Town Centre

Project categories: 
Business Improvement District
Client: 
Rhondda Cynon Taf County Borough Council (RCTCBC)
Assignment: 

The Means were commissioned in April 2014 by RCTCBC to establish a BID in Pontypridd Town Centre. This was a consequence of funding made available by the Welsh Government to establish 10 BIDs in Town Centres across Wales.

Timescale: 
Ongoing
Project Description: 

The first phase involved a feasibility study to scope out the key issues and explore whether businesses would support a BID in principle. Following a positive response, Pontypridd is in its campaign stage, with a ballot date scheduled for Thursday 25th February. If successful, the BID will generate £375,000 over the next 5 years to be spent on the following projects & priorities:

1.       Welcome: Accessibility & Experience

·         £1 all day Saturday parking in Berw Road & Sardis Road

·         Free drop off and pick up in the town centre before 11am

·         Offers & links with public transport providers

·         Integrate the park & the town centre

·         Greening projects

·         Action with landlords & agents to reduce the number of  empty shops

2.       Promotion: Entertain & Reward

·         Entertaining programme of regular events

·         Town Centre promotion campaigns

·         Loyalty card scheme

·         Marketing to potential investors

·         Developing University links & attracting students

3.       Business: Savings & Support

·         Reducing business costs through collective purchasing

·         Knowledge sharing through seminars and networking opportunities

·         Attracting match funding from a variety of sources

Ballot date: Thursday 25th February 2016

Jan.21.2016