Fulham Broadway - Chelsea FC

Project categories: 
Business Improvement District
Business Engagement
Chelsea FC

Summer 2016 - 2018
Project Description: 

2.5 million people visit Chelsea FC every year, putting it high on the list of London-wide visitor attractions. Half of these come on match days, while half come to visit the museum, the megastore and other on-site facilities. Research shows that this extraordinary level of footfall accounts for possibly 50% of turnover for customer-facing businesses on Fulham Broadway.

So, as it contemplated a full stadium rebuild, and a three-year absence from Stamford Bridge, Chelsea FC was concerned that some businesses would suffer significantly. They approached The means to begin a programme of intensive business engagement with a view to 1) understanding how football contributed to the local economy and 2) how the effects of the relocation could be mitigated. One possible approach is to establish a Business Improvement District (BID) for the area, and this also features in the research.

Following a month-long postal ballot in 2018 by Hammersmith & Fulham Council and with support from the Fulham Broadway business steering group, The means led the ballot campaign to secure a majority 'YES' vote (63% voting in favour and a turnout of 30%). Local businesses voted for a 1.25% levy on their business rates, which will raise around £330,000 per year to be used by local businesses to support business growth initiatives. The means have been appointed by the new BID board to manage the year one programme for this new organisation and aims to deliver benefits for businesses such as better area-wide marketing, reduction in operating costs and to establish a unified business voice for the area.