Fulham Broadway - Chelsea FC

Project categories: 
Business Engagement
Business Improvement District
Chelsea FC
Summer 2016 - present
Project Description: 

2.5 million people visit Chelsea FC every year, putting it high on the list of London-wide visitor attractions. Half of these come on match days, while half come to visit the museum, the megastore and other on-site facilities. Research shows that this extraordinary level of footfall accounts for possibly 50% of turnover for customer-facing businesses on Fulham Broadway.

So, as it contemplated a full stadium rebuild, and a three-year absence from Stamford Bridge, Chelsea FC was concerned that some businesses would suffer significantly. They approached The means to begin a programme of intensive business engagement with a view to 1) understanding how football contributed to the local economy and 2) how the effects of the relocation could be mitigated. One possible approach is to establish a Business Improvement District (BID) for the area, and this also features in the research.

Following a month-long postal ballot in 2018 by Hammersmith & Fulham Council and with support from the Fulham Broadway business steering group, The means led the ballot campaign to secure a majority 'YES' vote (63% voting in favour and a turnout of 30%). Local businesses voted for a 1.25% levy on their business rates, which will raise around £330,000 per year to be used by local businesses to support business growth initiatives.