The Means will be working with KPMG and with Professor Cathy Parker of the Institute of Place Management to deliver a plan for Place Management on Orchard Road, Singapore - one of the world's premier shopping and leisure streets. The client is Singapore Tourist Board (STB).

The project begins with a scan of the various effective place management models around the world, including a comprehensive, detailed and up-to-date understanding of the BID systems in the United States and United Kingdom.

Work will then begin to validate a place management framework developed by the Board in line with best practices and appropriate to the context. There will be extensive engagement with businesses, mall managers, owners and public sector stakeholders on Orchard Road.

A comprehensive Business Plan will be delivered to the client, with a key focus on long-term sustainability.