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Client:
Better Bankside
Assignment:
Running a programme to support ambitious targets for walking & cycling
Timescale:
2005 until present.
Project Description:
Better Bankside's
programme is divided into eight ‘themes', each of which is directed by a ‘theme
group' of businesses. The Travel Planning theme group was established in the
context of a joint EU-funded project with LB Southwark, Optimum2, and brings
together several blue chip companies, large and small, including HSBC, Waterman
Group, Health & Safety Executive, Forster, Allies & Morrison, and
Titan. The programme is supervised by The Means' Giles Semper, with the recent addition of Sophie Tyler to handle day-to-day co-ordination.
The group quickly
acquired a reputation for genuine business engagement, and seeking to make
innovative sustainable transport solutions part of the area's character and
identity. It has published an online interactive map, an online Bankside Travel
Plan (based on a survey of some 650 employees), and runs a variety of
initiatives to promote walking and cycling in the area. Its future plans
include an ambitious integrated sustainable transport system, featuring on-site
and in-workplace hire bikes, bicycle taxis for both passengers and deliveries,
and access to the area's two main car clubs. The group is also considering a
new EU bid, linking travel planning to the ‘triple bottom line'.
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