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European Partnerships in Smarter Travel |
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Client:
Various
Assignment:
Supporting partners, managing participation & seeking full partnership
Timescale:
Continuous
Project Description:
The Means has extensive experience of European partnerships in a variety of contexts. Most recently it has acquired special expertise in partnerships aimed at facilitating 'Mobility Management' or 'Smarter Travel'. As part of its work at Better Bankside, and in co-operation with the OPTIMUM2 project, Means personnel created the award-winning Travel Planning Group, wrote the Bankside area-wide Travel Plan and implemented a huge number of measures aimed at achieving the Plan's ambitious targets.
The recruitment of Sophie Tyler as an Associate of The Means has brought a huge wealth of related experience to the business.
From April
2004 until the summer of 2007, Sophie Tyler was Principal Researcher and
Advisor to OPTIMUM2. This Interreg IIIB project focused on new
strategies to promote sustainable travel in business areas and hospitals.
Sophie managed a team of three in establishing and running two business-focused
travel plan groups in the London Borough of Southwark. She also advised two of
the partners on monitoring and evaluation. As part of this work she developed
the concept anbd managed the development of two area-wide travel plans,
co-athored the guide on setting up local travel plan groups for Transport for
London and was a member of the team responsible for the development of the
final OPTIMUM2 project output, publicising the research results.
Between 2000 and 2003, Sophie was Research Co-ordinator for TAPESTRY. This 5th
RTD Framework-funded project focused on developing
effective methods to design, implement and assess sustainable transport
marketing and educational campaigns. Sophie helped develop a new behavioural
change model which has now been adopted by Transport for London, adapted for
use within Eurocontrol (European air traffic management) and used by many local
authorities in their travel planning and awareness programmes.
Sophie also co-authored and edited a user guide to developing effective
campaigns, a comprehensive manual to campaign assessment and policy
recommendations
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Last Updated ( Wednesday, 18 February 2009 )
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